From the house of Vithoba

Amulya comes from the Shende family, the makers of Vithoba, a name trusted by 2 million Indian homes for 25 years. Built on generations of understanding Ayurveda and everyday wellness, we grew up seeing how simple, rooted rituals could become a natural part of everyday life.

Amulya was born from a simple thought: the woman who cares for everyone deserves to care for herself, too.

For the woman who cares for everyone

Our brand film showcasing the care that honors your worth.

Some things are too precious to be overlooked. Including you.

Rooted in the earth and inspired by generations of Ayurvedic wisdom, Amulya turns nature’s goodness into a moment of care for you.

Not another task. Not something to put off. Just a simple ritual that reminds you to care for yourself, too.

Because what comes from the earth is precious. And so are you.

The Essence of Amulya

Earth’s Nourishment

Nature holds the most honest nourishment. Inspired by timeless ingredients and traditional wisdom, every ritual begins with care rooted in nature.

Meaningful Self-Care

Self-care is not indulgence. It is restoration. Our rituals are simple moments of pause that help you reconnect with yourself.

Care that honors you.

Amulya is a reminder that care should never feel earned. Every woman is inherently precious, and the rituals she chooses for herself should reflect that.

WATCH THE PROCESS

The Amulya Ritual

Amulya Kumkumadi Tailam – Intensive Skin Nourishment Face Oil 10ml

(185 reviews)
Rs. 999.00
Rs. 999.00
  • Helps improve uneven skin tone
  • Helps reduce the appearance of acne scars
  • Softens and smoothens skin
  • Prevents the appearance of fine lines
  • Helps reduce the appearance of hyperpigmentation

Amulya Kumkumadi Night Face Cream – Intensive Skin Nourishment 15g

(142 reviews)
Rs. 810.00
Rs. 810.00
  • Deeply moisturises the skin
  • Helps reduce the appearance of dark spots
  • Improves the look and feel of skin texture
  • Helps brighten the appearance of skin
FOUNDER'S NOTE

RAHUL SHENDE

In my childhood, I watched my mother give so much of herself to everyone, often putting her care last. The privilege of coming from the family that brought Vithoba 25 years ago, helped me create Amulya. Because the woman who cares for everyone deserves care that feels just that real. Unlike complex and synthetic skin routines, Amulya brings you back to something very simple, rooted and 100% natural. Give your skin the thoughtful care it deserves. Because you are Amulya.

"Every women who chooses Amulya deserves to feel the difference - in her skin and herself."

  • 100% Natural

    Botanical ingredients inspired by nature.

  • Sustainability

    Created with mindful ingredients and gentle care.

  • fast shipping

    Quick delivery across India.

  • AYURVEDIC CARE

    Rooted in timeless wellness rituals.

bring amulya home

Make a little time for the care your skin deserves.

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